This is the most critical of all. The key is I keep all the traffic, for all the visitors, and can associate the user with server-side data, allowing for segmentation and demographics which allows for advanced marketing features and maximize customer value.

Other benefits include checking bottlenecks, A/B testing, advert testing, campaign testing, etc. This is a never ending process of analysis and improving.

Buzz: Behaviors, Bottlenecks, Conversion, Segmentation, Demographics, Scenarios, A/B testing, Advert testing, Campaign testing