development

While I have the ability for all forms of development, I specialize in large dynamic, database driven applications for the web. My obsession for clean, bug free code and attention to detail allow for superior end products.

Buzz: XHTML, CSS, JavaScript, PHP, ColdFusion, JSP, ASP, .NET, Java, C, C++, Pascal, Perl, MYSQL, MSSQL, CMS, Drupal

graphic design

I design simple but effective web graphics that allow the idea to get across while maintaining usability, search engine optimization and a consistent look on all devices. Print copy, logos, letterheads, etc are also available.

Buzz: Adobe*, Photoshop, Gimp, CSS

usability

I'm blessed because I am a decent programmer but I don't always have to think like one. The greatest site isn't great if it's just plain hard to use. This is a really critical one.

Buzz: Accessibility, Design, Happy Talk, Usability, Usability Testing

pay-per-click management

This is my baby. I manage clients who have 6 figure monthly budgets for pay-per-click search engines. Any position is possible - bypass the bidding wars. All budgets can benefit from the many tricks up my sleeves for minimizing expense and maximize ROI.

Buzz: Overture (Yahoo SM), Google Ad*, MIVA (Findwhat & eSpotting), Enhanced Interactive (ah-ha), BrainFox, Kanoodle, SearchFeed, Xuppa, 411web, Turbo10, Mirago, 7Search, Mamma, QuePasa

search engine optimization

Unlike most, to me this isn't an afterthought. Every thing I do is maximizing the ranking potential. I create sites that are dynamic, clean, design separated, popular due to PPC and some other tricks that also deliver great content. Search engines love them.

Buzz: SEO, PageRank, Alexa, Keywords, Content, Linking Strategy, Targeting, Submission

e-mail marketing

This isn't your typical newsletter. Maximize your customer list by predicting their every move - or lack of move, earning their trust and maximizing customer value.

So much to say here, but just imagine the instant and automatic ability to send e-mail to say, "Everyone who is a new customer, who looks at t-shirts frequently, who's favorite color is red, who added an item to the shopping cart, but who hasn't been back to the site in over a week. Let's automatically e-mail them a $10 off coupon for red t-shirts and a reminder that the site's shopping cart is completely safe and secure." Also, much more:)

Buzz: Segmentation, Triggers, Actions, Interests, Autoresponders, Syndication, Tracking, Lyris, Double Opt-in

analytics

This is the most critical of all. The key is I keep all the traffic, for all the visitors, and can associate the user with server-side data, allowing for segmentation and demographics which allows for advanced marketing features and maximize customer value.

Other benefits include checking bottlenecks, A/B testing, advert testing, campaign testing, etc. This is a never ending process of analysis and improving.

Buzz: Behaviors, Bottlenecks, Conversion, Segmentation, Demographics, Scenarios, A/B testing, Advert testing, Campaign testing